It’s a great compliment that tens of thousands read my columns. One lady says she forwards them to 100,000 people! I have no idea of how many tens of thousands get forwarded, but it is a compliment, and I thank you. I write about anything that strikes my fancy, and even did a column on earthworms once. This is a web site dealing with gold and silver, so maybe occasionally anyway, I should deal with these. So be it.
Why are the four of us here? Why is necessary to have a company that deals in gold and silver, plus palladium and platinum to a much lesser extent? We’re here to protect your wealth, to save your assets and financial well being. What is obvious to one person, may not make any sense at all to another, depending on their logic, intelligence, and education. By far, most in the world, think of gold and silver as jewelry. Jewelry, which makes the heart of a woman beat fastest of all. Jewelry, which becomes more valuable as years pass? Yes, and if you ever watch “Antiques Road Show,” you will note that gold and silver jewelry do indeed ’go up’ in dollar prices over the years.
Jewelry has a couple of problems though, as far as making them a really viable inflation hedge. The advantage is that it makes the gals happy, and the jewelry is beautiful to the eye. Disadvantages are that (1) how pure is the gold and silver? 24 carat gold is very soft and is rarely made into jewelry, and less than pure gold makes it difficult to place a value on it. (2) Jewelry mostly has precious or semi-precious stones in them to fortify their beauty, and value of various stones is virtually impossible to know. (3) The weight of the gold or silver in jewelry is never stamped on the piece, nor the type, purity, and weight of the stones, so it is almost impossible to establish value. A hedge against inflation? Maybe so, but, not in the sense of what Colorado Gold deals with. Which brings us to another interesting thing which is common in this field.
All the TV advertisers for gold and silver, usually never put prices on their web sites. Why? because they want your phone number so they can endlessly call and bother you. We never call anyone. If you want something, you will call us, and if someone calls you, it isn’t for your benefit, but theirs, so we never do it. If you Google the TV advertisers, you will usually find lots of letters of complaint about them, and a bad Better Business Bureau report. Ours is perfect, and we do no advertising. The TV people, always seem to be pushing odd-ball things with fractional ounce weights, such as francs or soverigns, which weigh less than an ounce, so it is impossible to find out what they are worth if you know the spot price of gold. We deal in ounces, not old, odd, or virtually unknown coins, with fractional ounce weights, which are never on the coin itself. Another way of fooling callers. From us, you will buy one ounce Krugerrands, Maple Leafs, Gold Eagles, or Credit Suisse bars, of one ounce, and the prices are there on the web site for all to see.
Why invest in gold and silver? For the same reason you probably save your dollars ’for a rainy day,’ kids college, saving for a home, car, or other. Saving is healthy, and wise, but not in dollars. Why not in dollars? Because the dollar is a failing measurement, and we measure our wealth in dollars. I measure mine in ounces, because I have no dollars, and don’t want any dollars. Saving in ounces, is a very strange thing for most to understand and contemplate, but it makes the utmost sense. Here’s why. Ten years ago, gold was $264. Five years ago, gold was $561. Six months ago, gold was $1360. Another example might possibly be Kellogs Corn Flakes. In 2001, they were 17 cents an ounce, and ten years later, today, they are 32 cents an ounce. Al things go up in dollar prices, because dollars have no limit as to how many can be produced, and are being printed.
,During the so called ’Great Depression,’ there was no inflation, and during this second great depression, there is lots of inflation. During the first great depression, it made sense to save in dollars, because there was no inflation. There couldn’t be any inflation, because dollars were backed by gold, and unless there was gold, there could be no dollar printing. Prices stayed still. Prices aren’t staying still now, because the dollar is backed by nothing, and can be printed endlessly, causing inflation. Therefore do not save in dollars. This makes the utmost sense, yes, even with prices down. We’re here for you, all four of us. Me? I’m the old geezer, 77, followed by Morgen who’s 49, David and Melissa, who are both in their mid 40’s. Protect yourself