I didn’t write it. But it was front page in the business section of the Wall Street Journal on August 8th. It’s so obvious, that I don’t have to add an additional word, but will quote, word for word, from parts of the lengthy story.
“Joe Susanno lost thousands of dollars from his retirement account, betting on biotech shares in early 2021. Now, the 44-year-old integrating engineer from Gloucester, Mass, is putting his money into an investment. whose value has held up over a longer run: gold coins.
“Precious metals are kind of what just makes it so I can sleep at night, where I hold it and nobody can hurt me.,” Susanno said, “It’s impossible that I am going to end up in a bread line somewhere, waiting for someone to drop something into my hand, so I can eat.”
‘Susanno isn’t alone. More than a year of inflation, interest-rate increases, bank failures, and market craziness, have lured many other individual investors to precious metals such as gold and silver.
“The percentage of Americans who believe gold is the best long-term investment, jumped to 26% this year, from 15% in 2022, according to a Gallup report from May. In contrast, those preferring stocks, dropped to 18% from 24% last year. The U.S. Mint sold 4.45 million troy ounces of gold coins since the pandemic struck the U.S. in March 2020, compared with 3.26 million in the four-year period before that.
‘Scott Wooldridge, 43, said the banking crisis this year, encouraged him to increase his purchases of gold. “When you’re buying metals and holding them, it doesn’t matter whether the price goes up or down, you still feel pretty good about it. A downtick in the price of a precious metal, means you have the opportunity to buy more, and an uptick, means your net worth goes up, so it’s a win-win.”
86,673
According to the Journal, there are that many “investment advisors” doing business today, and that they will not advise gold and silver, “because they can’t make any money doing that.” Obviously, they make money by buying and selling stocks and bonds, and charge a percentage of your money for their services, which runs from “.57% to 1.5%”, depending on how wealthy you may be. They always, according to law must say that, ”Investments may incur losses.”
There are over 86,000 investment advisers who will not recommend gold or silver acquisition for your protection. We don’t charge for our ‘recommendations,’ because you don’t need them. All you have to do is be awake to what’s going on in the world, and the price increases of everything, for as long as you can remember, and that you want to hold your wealth in your hot hands, rather than trusting on paper promises provided by professional advisers, who won’t advise gold and silver, because they can’t make any money on it. Our 1% charge, including shipment, is miniscule, but our customers usually repeat, because It makes so much sense, plus we always get new ones. We do well with no home office, presidents, vice presidents, office managers, rents to pay, or advertising. Just us, working out of our homes in Colorado, New York, and Wisconsin. No, we don’t wear suits or commute. We’re just there when you need us!
P.S. According to the Journal, the outfit selling metals you see on TV, who spends millions on ads, has just been indicted for some fraud or other, I can’t remember which one, but our A+ BBB rating has been continuous for 46 years!
Don Stott- don@coloradogold.com